From the Factory to the Table: Advertising Cookbooks and the Changing Face of American Domestic Cookery 1880-1941
6. Collectability: Mrs. Winslow's domestic receipt book, for 1878.
"Mothers! Mothers!! Mothers!!! Don't fail to procure Mrs. Winslow's Soothing Syrup for all diseases incident to the period of teething in children."
Anon. 1877. Mrs. Winslow’s Domestic Receipt Book, for 1878. Boston: Jeremiah Curtis & Sons and John I. Brown & Sons.
32 p. : ill. ; 16 cm.
This book is different from many of the others presented in this exhibit: it does not advertise food or a cooking technology. Rather it advertises various patent medecines, most notably Mrs. Winslow's Soothing Syrup, the company's flagship product. Yet it is a cookbook, wooing the same customer base as the other cookbooks. It addresses itself directly to mothers. Also unlike many of the other cookbooks (save object III.7), this one sells itself on collectibility of its yearly issues. As such it has more in common with an almanac than the other cookboks, even including a calendar (see item 2). Through collecting these pamphlets yearly, customers were promised "the best collection of Recipes in the country" (see item 1). This method hoped to encourage accumulation of pamphlets, which include almost as much advertisement as true content.
Meanwhile, Mrs. Winslow's Soothing Syrup advertisements focus on the well-being of the mother: "By giving health to the child, it rests the mother" (see item 5). This is a controversial statement in view of the fact that the tincture included a substantial amount of Morphine and was later implicated in infant deaths.
For further description, including call number, please see this item's catalog entry.