From the Factory to the Table: Advertising Cookbooks and the Changing Face of American Domestic Cookery 1880-1941
3a. Purity: Chocolate and Cocoa Recipes
"Our Cocoa and Chocolate Preparations are ABSOLUTELY PURE--free from coloring matterm chemical solvents, or adulterants of any kind..."
Parloa, Maria, and Janet McKenzie Hill. 1909. Chocolate and Cocoa Recipes by Miss Parloa and Home Made Candy Recipes by Mrs. Janet McKenzie Hill. Dorchester, Mass: W. Baker & Co.
63,  p. : ill., col. plates; 17 cm.
This color insert represents the authentic packaging of a Baker’s Chocolate product and its signature “chocolate girl.” Its reproduction in this book reflects a concern for the well-being of loyal customers in the face of low-quality imitations. The insert and the accompanying text become a platform to stress Baker’s purity, quality, and consistency of product. The chocolate girl logo is one memorable marker of authenticity. This branding is a mark of purity in a market which did harbor chocolate products with harmful additive--a fact which provided fertile ground for advertisement.
The 1913 edition of this pamphlet includes the apocryphal backstory for the chocolate girl, a comely Viennese serving girl who wins a local prince’s love through her grace—and chocolate. This symbol, and its fairy tale backstory, operates as a thinly-veiled model for the American, female consumer: one can better one’s situation through adhering to traditional gender roles. That this pamphlet was marketed to women is supported by its concern for the product’s healthful qualities and the authorship of two prominent female chefs.
For further description, including call number, please see this item's catalog entry.