From the Factory to the Table: Advertising Cookbooks and the Changing Face of American Domestic Cookery 1880-1941
5. Urbane Economy: Yacht Club Manual of Salads
"Remember, it is not the real artist who prepares a salad with the best materials--rather, she is the true artist who creates a tasty dish with odds and ends which otherwise would go to waste."
Hayward, Agnes Carroll. 1916. Yacht Club Manual of Salads: a Book of Practical Suggestions for the Use of Yacht Club Food Products. Second ed. Chicago: Tildesley & Co.
32 p. : col. ill. ; 19 cm.
The quote above exemplifies a creed of thrift that runs through this cookbook. Waste is the hallmark of a poor housekeeper. Yacht Club's products help the housewife (note the gendering of the cook in the quote above) to use up left-overs and less-than-quality materials. But there is more to it than that. Yacht Club offers the opportunity of economy without sacificing a certain amount of urbane living. Even the staples can be classy with Yacht Club (cf. object II.2a). There are various clues to this in the text: noted cooks are said to use Yacht Club products, imaginary scenes at upscale cafes are laid out, even the company's name has a posh implication.
The cover image encapsulates this whole narrative eloquently. A happy and well-dressed woman is preparing common ingredients in her kitchen, a bottle of Yacht Club near at hand. Out of her window can be seen a Classically-themed tetrastyle outbuilding standing in a lush garden. These two worlds are fundamentally at odds. This image distills the bourgeois dream of upward mobility for those who must be thrifty, but who desire the finer things in life.
For further description, including call number, please see this item's catalog entry.